Furniture, There Is No Frame Of Reference
How big is the room? Without furniture it's incredibly difficult to tell the scale and size of a room. When the buyer does not have answers to their questions...they walk away.
What is this room for? Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home. Don't keep them guessing, it only distracts them from considering the home as a purchase.
3. When A Room Is
Kept Empty, Buyers Focus On Negative Details
Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint?
It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at. Home Staging capitalizes on the positive aspects of a home, while de-emphasizing the negative aspects in order to position a home that will make an emotional connection with buyers.
4. Only 10% of
Home Buyers Can Actually Visualize the Potential of a Home
Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. Don't let a simple thing like no furniture or limited furniture ruin your sale. Don't take those odds; they will hurt you in the price significantly!
5. Paying For
Two Mortgages Can Get Expensive!
Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something "sits" on the market, the lower the sales price*. Why risk paying two mortgages longer, only to have the sales price lower than it would have been if you had the home professionally staged!
Selling made easy....
1. Clutter control. A cluttered home appears smaller and gives the buyer the sense that there is not enough room in the house for all his belongings. If the den is packed with furniture the buyer will most likely not be able to visualize where his own furniture will fit into the room. A good place to begin is to count every item in a particular room and eliminate 50% of them. Storage companies can handle large and bulky furniture that your homeowner wants to keep for his new home. Also get rid of any house plants and depersonalize the rooms by removing pictures, dolls and toys.
Less appliances and accessories on the countertops allows potential buyers to visually expand the kitchen, making the countertops appear large and clean. All of the dishes and appliances should be in their proper places. To add some life to an old kitchen table, buy some beautiful table linens and place fresh flowers in the middle.
2. Lights, camera, action. Many homeowners forget to consider that a lot of the showings are going to be at night around the buyers’ work schedule. An inexpensive way to give an updated look to an older home is to replace older light fixtures with nickel and chrome. Add small lamps and plug-in nightlights to show warm pools of light that will make the home feel comfortable. Focus on the kitchen, dining room and bathrooms. If replacing light fixtures is too expensive for your client, change all of existing light bulbs for the highest wattage allowed. If the home is shown during the day, embrace natural sunlight by opening all of the drapes and blinds.
3. Scrub until it sparkles. The house may be old, but it can still sparkle. Clean the house from top to bottom. Wash the windows inside and out, have the carpet cleaned and remove any sign of pets. Scrub the kitchen and bathrooms until they shine. Clean the stovetop with a degreaser and remove any stains or discoloration on the countertops. Keep the floors immaculate throughout the listing period. Add a new shower curtain, fresh flowers or put your client’s best towels out in all of the bathrooms. If there aren’t attractive containers for the bathroom supplies place them in a drawer.
4. Neutralize the home. If the walls, ceilings or trim of the house are painted in contrasting bold colors, consider having the seller repaint with crisp neutral colors to appeal to the greatest number of buyers. Keep adjoining rooms in the same color palette to make the home appear large.
P.S. This next one is an old one, but it's important enough to add in (from us, here on the Island):
5. Do vacate the home during showings. It is hard for buyers to visualize themselves in the home if you, your pets and relatives are there. Purchasers need to feel comfortable (and not scrutinized) to speak their minds, move about unencumbered and think of themselves as residents. This last item is crux. The new buyers must see themselves as living in the home, which they cannot do with old owner distractions. (As an aside, that also includes too many personal pictures and mementos.)
**********For Buyers ~